Here's a YouTube strategy that's flying under the radar, especially if you're a creator who is teaching a particular skill to your audience.
While everyone's making "Top 10" lists and how-to videos, smart educators and coaches are using a different approach to build authority and drive sales.
They're turning reviews into revenue. Not through video tutorials, but audience reviews.
Let me show you why this works and how you can use it.
What Makes This So Powerful
Most YouTube content tells people what to do.
"How to lose weight"
"How to make $10k selling digital products"
However "audience review" content shows people what they're doing wrong, then fixes it live. The difference is massive.
When you review someone's work publicly, 3 things happen:
- You prove your expertise instantly. Anyone can give theoretical advice. Not everyone can diagnose real problems and fix them on the spot.
- You create emotional investment. Viewers submit their work hoping to get picked. Even if they don't, they're now invested in your channel.
- You generate unlimited content ideas. Every submission is a new video topic. Your audience literally tells you what they want to see.
Look at some creators that are using this strategy.
Matt Gray helped one of his clients rebuilt his business to make $100K.
Alex Hormozi helps 2 clients fix their restaurant live.
Now of course these don't need to be live videos like Hormozi's here. You could be recording yourself reviewing your client's prior submissions, critiquing work that was sent to you weeks ago, or even analyzing public examples you found online.
Why This Works
Think about how you consume content. You watch a fitness video about proper squat form. Helpful, sure. But then you watch someone critique actual squat form from real people, explaining exactly what's wrong and how to fix it. Which one builds more trust?
The second one, every time.
Because you're seeing expertise in action, not in theory. Your brain goes: "If they can spot and fix problems this clearly, they can probably help me too." That's the review advantage.
Does it work in my niche?
"But this only works for business channels." Wrong.
Here's how any creator can use this strategy.
Fitness creators can review workout videos, form checks, meal plans, and diet transformations. Tech educators can review setups, troubleshoot problems, and critique software configurations. Photography teachers can do portfolio critiques, technique breakdowns, and gear reviews. Real estate experts can review property investment decisions, renovation advice, and market analysis.
Find something your audience struggles with, then help them fix it publicly.
The Simple Setup Process
You don't need fancy systems. Create a Google Form asking for submissions. Post it everywhere: community tab, social media, email list. Pick 2-3 submissions that highlight common problems. Record yourself reviewing and fixing them. Give actionable advice others can use.
Pro tip: Don't call it a "roast." Call it a "free review." People want help, not humiliation.
Why This Beats Traditional Content
Regular content creation is hard. You need fresh ideas constantly. You're competing with everyone making similar videos. You're teaching in a vacuum without knowing if it resonates.
Review content solves all of this. Ideas come from your audience. They tell you exactly what they're struggling with. Competition becomes irrelevant. You're not making generic tutorials, you're solving specific problems. Feedback is immediate. You see exactly what resonates based on submissions and comments.
Plus, it's faster to make. You're not scripting complex tutorials. You're just reacting to real work and sharing your expertise.
Your Next Move
This strategy works because it flips the script. Instead of building authority through claims, you're proving expertise through demonstration.
The question isn't whether this could work for your niche. The question is:
What do people in your audience struggle with that you could help fix?
Start there. Create a simple form. Ask for submissions. Your next breakthrough video might be sitting in someone else's problem.
Until next time,
✌️- Jason
