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Creator Playbook

Every week, you'll get 1 actionable tip to launch, grow, and monetize your YouTube channel in less than 4 minutes.

Dec 10 • 2 min read

One psychological trick that makes viewers keep coming back


Let me ask you something. Have you ever watched a YouTube video where the creator was clearly trying to sound smart; complex language, diagrams, dense explanations 10 different concepts and you walked away more confused than when you started? I have. Too many times. And every time it happens, I find myself thinking, “Why did I just sit through that?” But then there are those other videos. The ones that feel like a breath of fresh air. The ones where you learn one simple thing you can use...