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Creator Playbook

Every week, you'll get 1 actionable tip to launch, grow, and monetize your YouTube channel in less than 4 minutes.

Jan 14 • 2 min read

The surprising reason why smaller creators are beating big ones


When you’re starting out on YouTube or even just trying to grow, it’s impossible not to feel small you are. You open the app and instantly see creators with millions of subscribers, beautiful studios, and storytelling so polished. I had that exact moment yesterday after watching an Ali Abdaal video. Six million subscribers. If you've watched his videos before, you're probably impressed as well with his flawless delivery and amazing storytelling. And that little voice in my head asked, “Why...