I just finished watching Omar's podcast with Caleb Ralston, the content strategist for Gary Vee and now runs all the creatives for Alex and Leila Hormozi. I was nodding my head the entire damn time. Since I know you're probably not going to sit through 2.5 hours of this (and honestly, you shouldn't have to), I wanted to pull out the absolute golden pieces that made me stop what I was doing and take notes. Word Associations Everyone talks about "building your brand" but nobody can explain what...