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Creator Playbook

Every week, you'll get 1 actionable tip to launch, grow, and monetize your YouTube channel in less than 4 minutes.

Oct 29 • 2 min read

Before you record your next video, read this


Imagine you’re walking into a job interview. You wouldn’t show up in gym shorts and yesterday’s t-shirt, right? Now swap the interview for YouTube. Same idea. Your video is basically your introduction to strangers who know nothing about you yet. And first impressions matter. A lot. I know what you're probably thinking, “But Alex Hormozi films in a tank top with a nose patch and millions of people watch him.” Yep, true. But here’s the difference: Alex already sold a company for multiple seven...