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Creator Playbook

Every week, you'll get 1 actionable tip to launch, grow, and monetize your YouTube channel in less than 4 minutes.

Jan 28 • 1 min read

Your audience wants this more than a "Free download"


If you use lead magnets in your videos, I want to share something that might be even better. PDF lead magnets aren’t dead, but they’re definitely losing their punch. People are tired of downloading “free guides” that feel like bait. Plus they have to jump a few hoops to get to the download. That’s why I think we’re about to see a new trend: creators offering tiny micro-tools instead of PDFs. Small, interactive web apps people can use immediately. The other day I used Google AI Studio to vibe...